EqualiTee, our awesome new collection of gender-cool merchandise challenges flawed stereotypes we inherited and lets our little boys and girls be whoever they wish to be.
Choose all, or as many, of our 5 themes from the current collection, lovingly crafted in cotton available in 3 vibrant colours - red, blue, grey and printed using comfortable inks and perfect for kids ages 2 years to 8 years.
Five themes, three vibrant colours, unbound energy and lots of love - perfect ingredients that go into making an equal world.
Happy to be Let Clothes Be Clothes approved
We're delighted to be on the approved retailers list for UK based advocacy group, 'Let Clothes Be Clothes' which challenges gender stereotypes in the design and marketing of children's wear.
Together we win.
Our Activity theme promotes this wholesome idea that together boys and girls win. The pyramid shows how in play, and in problem solving, boys and girls scale new heights through equal participation. By encouraging our children to make friends of the other gender, we help them actively combat biases that stem from segregation.
Own your dreams
Our Creativity theme showcases a world where boys and girls script their dreams not basis social expectations but their own imagination. By exposing our kids to ideas and images that break stereotypes, we help them expand their horizon, of play now, and of life choices in the future.
Boys can laugh and cry.
‘Boys are tough and girls are kind’.
These myths limit us in seeing and encouraging all that could be sensitive and nurturing in our boys and all that could be fierce and awesome in our girls.
Our Sensitivity theme of t-shirts celebrate that boys are as capable of being caring and kind as girls. By teaching our children the value of being sensitive, we can help them build a world of healthy relationships.
Chase your heart
How do boys know that they’re awesome at cricket, football, skating, running, jumping? They know because they’re gifted bats and balls, ropes and skates before they can even walk. By age 14, girls drop out of competitive sports at twice the rate of boys in absence of positive role models and due to gender-related social stigma. We need to change that.
The Opportunity theme for girls and boys who don’t play for the gallery. Instead, they play their full potential.
Let's make an equal world
Our classic Equali-Tee brings alive all the common qualities that bind our entire collection – boys and girls coming together, as friends, and collaborators; as play-mates and problem solvers; as respectful and caring individuals. Together we make an equal world. Welcome positivity, growth and partnership into your kids lives with this classic.
We are, wherever you are.
Order online 24x7, 365 days a year.
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Write to us at firstname.lastname@example.org for bulk buy queries.